Since the iPhone launched 17 years ago our digital lives have fragmented over more and more apps. Separate silos we cobble together to make our home screen. And, now, as every app adds another button for AI we had a question ...

Is this making life more or less complicated?

We couldn't help but feel like our phones were becoming an all you can eat buffet of apps each with features upon features.
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So, a few outcasts got together and thought, "Maybe all we need is a cleanse of sorts. To start fresh."

Instead of layering AI onto an already bloated world, we'll reinvent our experience from the ground up. To create a simple, yet powerful operating system designed for us.

Designed for the Next Generation

We've taken the lessons from today's apps to redefine what our experience should look like.

1. Nothing works together. Every app is it's own island. To the extent they work together when owned by the same company it's often superficial. In tech, this is described as "organizational lines showing through the product".
2. Too many buttons. Every new feature and functionality ends up as a button. This inevitably leads to bloated apps with features all competing for your attention. This is design working for itself vs. you.

• Everything, connected. On Kinship, every app is built to work together, perfectly. You can turn a meal plan into a grocery list or a recipe into a meal plan with just a tap. It’s not just about doing more—it’s about doing it effortlessly.
• Say it your way. We believe in balancing powerful and simple. If a task needs a button, it gets one. If conversation is the better way, we let you handle it naturally. It’s about designing the easiest way to express yourself.
• A new kind of collaboration. By making conversation the foundation, apps don’t just follow—they lead. They dynamically respond to every exchange, keeping you focused and in the zone. This is how collaboration should feel: natural, intuitive, and effortless.

Stay Connected Like Never Before

Even as we broke down the barriers between apps, something was missing: our connections with each other. We don’t live in silos, and neither should our technology. Group chat combines us, our assistants and apps. Plan, coordinate, and enjoy life together, all in one place.